Marketing Resource Management

Whitepaper

The amount of opportunities to communicate with customers is larger than ever and still nowhere near reaching exhaustion. This is the chance for marketing to drive profit and growth of the company and to become more efficient. The secret of safeguarding this life-time opportunity for marketing lies in the 80% of the marketing iceberg: in marketing operations.

This white paper, available in English and German, specifies all elements required to better organize marketing resources, guarantee operational excellence and be consistent in the execution. It outlines the “Marketing Operations Maturity Model” and a corresponding specialized marketing technology for the increase in efficiency, automation and measurability: Marketing Resource Management Systems.

Free Download of the White Paper „Operational Marketing Excellence

Our white paper will show you how an innovative approach of the operative marketing finally can free up time for the essentails: strategy, concepts, results. The authors present a new methodology enabling you to enter a whole new world of the marketing.

Request for download of the Whitepaper MRM

MRM Focus Papers: Knowledge to go

The BrandMaker focus papers address different sub-disciplines of Marketing Resource Management (MRM). Whether software for marketing planning, brand management portals or Web-to-Print. They impart the entire bandwidth of knowledge – informatively and right to the point. The introductions of concrete fields of application show the practical relevance and define what really matters. Available free of charge and for immediate download.

Focus Paper Media Asset Management
Focus Paper Media Asset Management part II
Focus Paper Efficient Creativity in Marketing
Focus Paper Job and Review Manager
Focus Paper Virtual Media Agency
Focus Paper Marketing Process Optimization
Focus Paper Web-to-Print
Focus Paper Web-to-Print Part II
Focus Paper Brand Management Portals
Focus Paper Brand Marketing Process Controlling
Focus Paper Brand Marketing Planning

Functional overview

Functions of BrandMaker Marketing Planner
Functions of BrandMaker Media Pool
Functions of BrandMaker Job Manager
Functions of BrandMaker Web-to-Print
Functions of BrandMaker Web-to-Web
Functions of BrandMaker Radio, Cinema, TV
Functions of BrandMaker Outdoor Advertising
Functions of BrandMaker Mailings
Functions of BrandMaker Shop Module
Functions of BrandMaker CI Portal
Functions of BrandMaker Brand Management
Functions of BrandMaker PIM
Functions of BrandMaker Reporting Center