Transforming
Digital into Value

Implementation of a marketing portal for the efficient design and management of all processes — from planning to advertising material creation — for all ~600 local dealers and partners.

Conception and implementation of the design for the newsletter and landing pages within the marketing automation solution. That way, the corporate identity/corporate design (CI/CD) is consistently reflected in customer interactions.

Data-based identification of patterns and clusters within existing customers. This allows for more effective segmentation so that sales can better target customers.

Serving as the global program manager to activate a digital asset management (DAM) solution from Aprimo North America, delivering the initial region-centric DAM, scalable architecture, and integration with the product information management (PIM) solution to enable syndication for ecommerce.

gateB has implemented a global digital asset management (DAM) and workflow solution for bp, providing a central location for global and local marketing assets. This solution makes sharing and reusing content easier and distributing it faster. Operational activities gain efficiency and collaborative efforts get support. The standardized and optimized DAM also creates a clean basis for marketing inputs into generative AI models.

Implementation of a content delivery portal to increase marketing and sales efficiency in just nine months.

Implementation of a global brand portal for a consistent brand presence and efficient communication in all markets.

Implementation of a user-friendly, quality-assured brand portal to ensure consistent branding across all countries.

Development of predictive models to maximize fundraising revenue, along with the creation of a campaign dashboard for targeted campaign evaluation.

Implementation of state-of-the-art marketing technology for greater efficiency in annual and sustainability reports.

Creation of an end-to-end, data-driven, 360-degree customer interaction view across all touchpoints for increased personalization throughout the customer experience.

Consultation for the digitalization of customer interactions to implement increasingly seamless and personalized customer journeys, starting from personas.

Definition of behavior-based customer segmentation for better customer understanding and more effective customer communication.

Implementation of a marketing planning tool for optimal design, organization, execution and measurement of all marketing activities.

Introduction of a digital asset management (DAM) solution for coordinated access to required content and clear, well-organized storage of a wide variety of media.

Eventual phased implementation of a Content Hub combining digital asset management (DAM) and product content management (PCM), starting with consultation and support for an initiative to allow data to flow from the SAP master data governance (MDG) platform to the PIM solution, then on to syndication tools.

Development of an app for social interaction between gamers. The platform enables making friends, sharing game clips, building communities and much more.

Automation of the import of unstructured multilingual documents and transformation of those documents into media-neutral XML content for output to multiple channels.

Use of text mining and data-based categorization algorithms to identify incoming customer communications by topic and automatically route them to the right place, delivering more efficiency and greater ease in customer service.

Implementation of a content management system with an integrated asset scoring tool. This machine learning-based image recognition technology enabled the creation of consistent, brand-compliant, quality imagery from Hilton properties around the world.

Implementation of an asset and template system for ease in finding images, videos and more, as well as templates for the efficient localization of advertising materials.

Consulting for the evaluation of a customer relationship management (CRM) solution.

To measure the effectiveness of the multi-phase analog and digital campaigns for members of the IKEA Family program, KPIs were both defined and visualized in an appealing dashboard. Now, accurate conclusions can be drawn to better plan follow-up campaigns.

Implementation of an intelligent enterprise content management platform and integration with various peripheral systems. The creation, translation and distribution of content in a wide variety of channels is highly automated and enables a high degree of personalization in customer communication.

Implementation of a marketing planning tool and an integrated DAM solution for more efficiency in marketing strategy execution.

Implementation of a brand portal with integrated DAM to serve as the sole access point for all things related to the brand. This supports a globally consistent brand experience while strengthening the marketing organization.

Bereitstellung einer maßgeschneiderten Lösung für lokales Marketing, um Immobilien weltweit zu stärken. Das entstandene Starworks-Portal konzentriert sich auf eine Web-zu-Veröffentlichungslösung, die auf editierbaren Vorlagen basiert und mit dem DAM von Starwood integriert ist.

Implementation of a portal for fast creation and easy customization of POS items.

Conception and implementation of newsletter and landing page design within the marketing automation solution (BSI CX) so that customer interactions reflect corporate identity and corporate design (CI/CD) guidelines.

Increased personalization of the newsletter through specific elaboration of content based on age and gender to deliver a significant improvement of the click-through rate.

Implementation of annual report creation using the latest marketing technology for greater efficiency.

Behavior-based segmentation of customer groups and identification of appropriate measures for those groups, culminating in a test-and-measure approach that increased sales by 36% for the test group.

Implementation of the latest marketing technology for greater efficiency in creating business reports.

Implementation of a combination product information management (PIM) and digital asset management (DAM) solution, enabling the syndication of generic medications for a broad range of retailers around the world.

Development of a trigger-based marketing approach tailored to Pfister, paired with support in the design, implementation and performance measurement of those trigger-based communication activities.

Development of predictive models to map cross-sell potential and next best actions, supporting B2B sales and customer service and increasing revenue by 15%.

Implementation of a central, easy-to-use brand portal to distribute new assets after a rebrand to both internal teams and external partners, allowing them to both download branded assets in a variety of formats and submit work for corporate approval.

Implementation of a central brand management platform with integrated DAM, web-to-print and job manager functionality to increase marketing efficiency for the headquarters and all branches.

Introduction of a digital asset management (DAM) solution for coordinated access to required content and clear, well-organized storage of a wide variety of media.

Implementation of a brand portal with integrated DAM and web-to-publish functionality for the efficient and intelligent handling of projects while ensuring brand consistency.

Development of a customized customer segmentation solution for better customer understanding and highly personalized customer interaction.

Introduction of a digital asset management (DAM) solution for coordinated access to required content and clear, well-organized storage of a wide variety of media.

Expert support for the implementation of a marketing automation and CRM solution with the aim of optimizing marketing and sales effectiveness by leveraging digitalization, automation and data utilization.

Design and implementation of a marketing analytics dashboard to serve a variety of different stakeholders with different requirements.

Delivery of a custom-built local area marketing solution to empower properties across the globe. The resulting Starworks portal centers around a web-to-publish solution that leverages editable templates integrated with Starwood’s home-grown DAM.

Automated clustering of accident data paired with intelligent campaign selection to raise awareness of accident risks in a targeted way.

Evaluation and improvement of data quality using BSI's marketing automation solution to drive intuitive and automated interaction with Royal Club members and tailor a personalized casino experience.

gateB supported Swisscom (SC) in migrating to a new marketing automation solution by BSI, which forms an optimal foundation for controlling omnichannel marketing activities from a central hub. As part of this initiative, gateB expanded the setup by integrating relevant channels and processes. An important extension was the integration of the existing SC Preference Service portal for newsletter subscribers, as well as the establishment of the corresponding backend for customer management within Swisscom's BSI system. This enables customers to easily manage their data and receive information that meets their needs, all fully GDPR-compliant. This integration streamlines customer acquisition efforts and enhances cross-platform customer experience.

Conception of customer journeys, specification of data models and implementation of a marketing automation solution for a more personalized customer approach.

Optimization of media spending on all channels while maintaining consistent results for the tutti.ch brand.

Creation of user journeys in mobile banking and support in developing insights from the defined KPIs.

Implementation of an intelligent enterprise content management platform and integration with various peripheral systems. The creation, translation and distribution of content in a wide variety of channels is highly automated and enables a high degree of personalization in customer communication.

Introduction of journey analytics to allow for the visualization of customer journeys, conversion reporting and analytical CTAs.

Introduction of a marketing resource management (MRM) platform with plan and spend, productivity management, digital asset management (DAM) and brand guideline modules, driving more efficient marketing at all brands with around 1,000 employees.

Introduction of a solution to manage Word, PowerPoint and email signature templates. The solution enables centralized and efficient template updating and distribution for different organizational units.

Knowledge transfer for collecting and recording the behavioral data of known and unknown web visitors and the implementation of behavior-based customer clustering, as well as conception and implementation of the design for the creation of newsletters and landing pages in a marketing automation solution.

Establishment of a central multi-media database for various corporate divisions with a wide variety of data structures, delivering more efficiency in marketing and in cooperation with external agencies.

Implementation of the latest marketing technology for greater efficiency in creating business reports.

Implementation of a brand portal as the sole access point around the brand to deliver a globally consistent brand experience and a strengthened marketing organization.

Implementation of an intelligent enterprise content management platform. The creation, translation and distribution of content in a wide variety of channels is highly automated and enables a high degree of personalization in customer communication.

Implementation of the means to make the huge amount of information from the ZKB archive accessible and useful in the digital age on the occasion of the company’s 150th anniversary

Implementation of a marketing portal in just three months, complete with an integrated DAM, web-to-print functionality and a marketing store to drive efficient and cost-optimized marketing.