Almost every marketing professional knows the annoyance of managing an inbox full of requests like “Can I get your logo in these dimensions?” or “Do you have that image in CMYK?” This is true for any company that has a corporate marketing team managing assets for a number of locations, but it becomes an even bigger headache when external partners get involved. With their limited access to internal databases, simply keeping up with those requests can require an entire department.
This was the case at a Fortune 500 chip maker and leader in telecommunications equipment. They were facing a number of common problems businesses come up against in the digital age. They have a massive network of external partners, all of whom they want to support with marketing collateral. They were also planning a rebrand. Additionally, they had a digital asset management (DAM) system in place, but it wasn’t meeting their needs.
The company was looking for a way to streamline communication and give groups instantaneous access to rebranded assets. They partnered with gateB rather than simply implementing a new DAM. They knew that gateB could customize their marketing portal, giving them greater control over assets and a more user-friendly interface for everyone who logs in.
gateB built and tailored a brand portal to drive internal marketing efficiency and help the brand support its partners around the world. By working together on an ongoing basis, gateB was able to help the company leverage its new portal to solve the issues they faced at the outset – and create new efficiencies as opportunities arose.