gateB AG

What a Marketing Consultant Can Do For You

A marketing consultant helps organizations in two types of situations. In the first, they know there’s a problem. Maybe ROI is failing. Maybe customers are fleeing. Maybe no one can find what they’re looking for or processes are taking too long. Something’s broken and the consultant is hired to fix it. Our gateB team can definitely help you there, identifying the root causes of issues and giving you actionable, result-creating solutions. (We don’t stop there, either. We also see you through implementation.)

But that’s not the only time your brand might benefit from a marketing consultant. In the second scenario, you hire the consultant because you want to do more. You see that the digital landscape present opportunities for growth and you want to seize them. If you’re ready to take your marketing department to the next level without overloading your own desk, a marketing consultant could be just the thing you need.

Here are three ways our expert consultants can help you:

Decide where to grow — and how

For the modern marketer, the possibilities are endless. So much so that deciding the best projects into which to pour your energy can feel all but impossible. 

That’s where we come in. We have extensive expertise in identifying digitalization, branding, and optimization opportunities. We analyze your KPIs, take the time to get to know your brand and your customer personas, and help you choose the richest opportunities. 

Our goal is to provide the support you need to not just identify the right opportunities, but also to move on them. We can help you at every step, from running your RFI to integrating a new solution or program across your organization. If you already know where your brand needs to grow but simply don’t have the time or resources to tackle it, we’re here to help.

Optimize your martech stack

With the exponentially growing number of martech solutions available today — and marketers’ exponentially growing dependence on them — it’s not surprising that most brands have at least a handful of solutions deployed. The issue is that those solutions usually aren’t integrated or working in tandem as well as they should be. 

If you feel like your martech’s a mess, let us help. Our consultants have both implementation and integration expertise, so they can help you identify what’s working, what isn’t, and what needs to be better synced. We can help you eliminate redundancies and bottlenecks so your stack operates as a singular, well-oiled machine.  

Help your team reclaim sanity

Way back in 2013, Adobe released a study titled, “Digital Distress: What Keeps Marketers Up at Night?" It included some woeful insights into the state of marketing. Marketers don’t know if their efforts are effective because they aren’t confident in their ability to measure. They’re not proficient in all of the new skills required quarter after quarter as the marketing landscape shifts rapidly.

Turns out, not much has changed. Today, all too many marketers feel they have too much to do, too much data to manage, too many martech tools to navigate. Many people we talk to report feeling like they’re barely keeping their heads above the water. 

Marketing’s moving faster than ever before, but that doesn’t mean every day should feel like a mad dash. Our marketing consultants help you optimize workflows and implement the right tools — while clearing out the clutter — to help you stay ahead of the curve without breaking a sweat. 

If you think your brand could benefit from a marketing consultant, don’t hesitate to set up a meeting with us. You don’t have to hire us. Let’s have a conversation about the work we could do together to find out if it’s a fit. 

Get in touch with us today!

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