A recent study showed that most companies are using between six and ten martech solutions (with some employing more than 50 — yikes). Assuming you’ve got a half dozen different technologies doing different things, you’ve got a lot of data coming in from each and a lot of content, assets, and experiences going out. If all of these pieces aren’t aligned, you’re going to have problems.
Why? Your different tools will operate in silos. And that means your customer gets a different brand experience at different touchpoints, depending on which tool controls that touchpoint. What’s more, when your tools aren’t working together, it’s extremely hard to get a clear picture of your customer or your overall MROI.
Clean up your data, then integrate it across all of your solutions. When all of your martech can operate from a central, streamlined data pool and function together, you’re able to deliver consistent experiences to your customers at every touchpoint with a lot less work. For more help to get your martech stacked, check out our recent blog or talk to our integration experts.