If you can’t find the things you need in your DAM, what’s the point?
That’s why metadata tagging is such a powerful feature. With the right tags in place, you can easily pull up the assets you need. You can sort by author or approval date. You can tag with keywords that ensure the right assets get integrated into your most critical campaigns.
But ultimately, getting assets tagged with metadata usually takes one precious resource: time. Someone needs to sit down and make sure each asset has the appropriate tags assigned. That task might get handled when assets are first uploaded or it might be someone’s responsibility to regularly review and tag the assets in certain folders. It could even require a workflow that involves multiple reviews. In any case, though, proper tagging means dedicating employee hours. And therein lies the debate.
Is robust tagging worth the time and energy it requires? Is there a better, more efficient way to get assets tagged, or to catalog them so they can easily be searched and sorted?
Let’s answer the first question first.