As marketing leans more and more on technology, digital assets grow substantially. It’s helpful for your team to have approved photos, videos, content snippets, logos, and more at the ready. In an ideal scenario, there is a single storage system — a data asset management system, or DAM — for all current assets which integrates seamlessly with the other marketing technologies you have in place.

But in reality, many companies have assets stored in silos in various technologies. Even when assets get updated in one platform, outdated versions are all too often left behind both in that platform and across other channels. The result? Countless versions of countless assets, spread across many systems. Countless emails requesting the latest logo or trying to find content for re-use. Countless hours trying to keep track of all of the moving parts to maintain consistent branding across all channels.

It doesn’t have to be this way. All your organization needs is an omnichannel DAM.

Putting a DAM to work for you

When all of your assets are living in silos, keeping them all updated and organized is a daunting task. Even if your web content management system or e-commerce platform has all of the latest approved assets, it doesn’t help your team when they’re working on a different platform.

That’s where a DAM comes in. By acting as a central — and centrally controlled — repository for every digital asset your brand uses, it gives people a single source of truth. When they pull an asset from the DAM, they can rest easy knowing they have the latest approved version of that asset.

That also means that whenever a new asset is released, corporate only needs to upload it in a single location. Everyone stays on the same page with less work — and your brand shines as a result.

Finding a DAM that works with you

From an outside perspective, a DAM seems like a no-brainer. Why don’t all brands use a single, central system for managing their ever-increasing number of assets? The answer is easy. All too many companies have tried using a DAM, only to find that it actually creates more work, not less, for their team.

When a DAM doesn’t integrate with the other martech platforms you use, it creates headaches. Your team doesn’t want to — and shouldn’t have to — struggle to download the asset from one location, then upload it into the platform where they need it. They shouldn’t have to reformat or resize. No one has time for that.

That’s why the right DAM with a simple user interface makes all the difference. And it’s also why integration is absolutely key in unlocking a DAM’s full potential. A DAM shines when it seamlessly integrates with all of your marketing technologies, making the right version of the right assets readily available with a few clicks. A good DAM sets you up for omnichannel success.

If you’re ready to get started with a DAM that supports strong branding while making your team’s life easier, we’re here to help.

We can set you up

That’s why we partner with top-tier DAM providers. We can set you up with a DAM that offers support for multiple asset types, customizable taxonomy and metadata functionality, definable user roles, easy download and sharing features, flexible workflows for reviews and approvals and more. Ultimately, our goal is to give you everything you want and need in a DAM.

And when you work with gateB, we ensure your DAM integrates beautifully with every marketing platform your team uses. We can customize your DAM to your brand’s exact needs. We even offer training so your team feels comfortable using it.

If you’re ready to get started with a DAM that supports strong branding while making your team’s life easier, we’re here to help. Contact us to learn more about what the right DAM can do for you.

What's more: The integration of your DAM with a Template Management Solution allows everyone to find, view, and embed assets such as Icons, Logos, and Images in Microsoft Office for Word, Excel, Powerpoint, or Outlook.