As marketing leans more and more on technology, digital assets grow substantially. It’s helpful for your team to have approved photos, videos, content snippets, logos, and more at the ready. In an ideal scenario, there is a single storage system — a data asset management system, or DAM — for all current assets which integrates seamlessly with the other marketing technologies you have in place.
But in reality, many companies have assets stored in silos in various technologies. Even when assets get updated in one platform, outdated versions are all too often left behind both in that platform and across other channels. The result? Countless versions of countless assets, spread across many systems. Countless emails requesting the latest logo or trying to find content for re-use. Countless hours trying to keep track of all of the moving parts to maintain consistent branding across all channels.
It doesn’t have to be this way. All your organization needs is an omnichannel DAM.