On September 23, 2020, the Swiss CRM Forum will be held as a digital event. This year's topic: CRM & Martech. Scott Brinker, editor of chiefmartec.com and publisher of the marketing technology landscape supergraphic, will deliver the keynote, followed by a live panel moderated by Robert Schumacher, pioneer in data-driven marketing and director at gateB. 

Program

2:00-2:10 pm: Welcome by Stephan Isenschmid

2:10-3:20 pm: Keynote «The New Rules of Marketing Technology & Operations» by Scott Brinker, Marketing Technologist

3:20-3:40 pm: Panel discussion «MarTech in practice»: Robert Schumacher, Director at gateB, in conversation with Sarah Kreis, Communication & Fundraising, Terre des Hommes Schweiz; Bettina Weber, Head of Royal Club, Swiss Casinos; Tobias Mäder, Digital Transformation Leader Sales, Swiss Re; & Zeno Hug, Community Manager of Customer Experience & CRM, BSI. 

3:40-3:50 pm: Short presentation «Customer excellence redefined in the age of Martech», Jörg Hilber, Constant Dialog AG

3:50-4:00 pm: Wrap-up & Outlook by Stephan Isenschmid

Keynote by Scott Brinker, Marketing Technologist and Editor at chiefmartec.com (in English)

The New Rules of Marketing Technology & Operations: Marketing technology and operations have been accepted as critical functions for executing successful marketing programs and delivering a remarkable customer experience. In this keynote, Brinker will distill "The New Rules of Marketing Technology & Operations," embraced by best-in-class marketing teams for (1) centralization, (2) automation, (3) decentralization, (4) humanization, and (5) continuous change. These might sound paradoxical, but that's where the magic of modern marketing operations happens.

In this keynote you will learn about:

  • Centralized martech that empowers decentralized marketing
  • The rise of citizen developers and what it means for marketing
  • Why marketing enablement is just as important as sales enablement
  • Designing for change in your marketing organization

Live panel on martech use at a company level (in German)

The panel will be moderated by Robert Schumacher, Director at gateB. Sarah Kreis, Communication & Fundraising, Terre des Hommes Schweiz; Bettina Weber, Head of Royal Club, Swiss Casinos; Tobias Mäder, Digital Transformation Leader Sales, Swiss Re; & Zeno Hug, Community Manager of Customer Experience & CRM, BSI, will discuss how martech is used at leading-edge companies. The panel will address subjects including:

  • What's the status of the relationship between technology and marketing?
  • Are "Citizen Developers" really welcomed in companies?
  • Is the martech landscape an illusion or a promising reality?
  • Is it worth building your own ecosystem? As a CMO, can you trust a single vendor to be able to handle all of your needs?
  • How do we ensure that the potential of implemented technologies is realized? How do we get employees excited about new technologies?

Sign up today. This event is free. 

cmm360 Magazine article on this topic: It's the combination that counts!

cmm360 Magazine article on this topic: It's the combination that counts!

Marketing has become a data- and technology-driven discipline. For Robert Schumacher and René Affolter, specialists at our martech consulting and implementation company, the key to success lies in the intelligent combination of data and software. The article is available in German only.