On September 23, 2020, the Swiss CRM Forum will be held as a digital event. This year's topic: CRM & Martech. Scott Brinker, editor of chiefmartec.com and publisher of the marketing technology landscape supergraphic, will deliver the keynote, followed by a live panel moderated by Robert Schumacher, pioneer in data-driven marketing and director at gateB.
cmm360 Magazine article on this topic: It's the combination that counts!
Marketing has become a data- and technology-driven discipline. For Robert Schumacher and René Affolter, specialists at our martech consulting and implementation company, the key to success lies in the intelligent combination of data and software. The article is available in German only.