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Together with our partner BrandMaker, we organized a Business Breakfast. During the event, experts and attendees discussed their experiences with the use of marketing technologies that enable efficiency gains, more agile teams, and more effective customer processing.
Mirko Holzer, BrandMaker CEO, showed during his keynote how marketing resource management will transform tomorrow's marketing organizations; which possibilities are opened by the intelligent linking of workflows, data, and assets; and what has to be considered.
Download Mirko Holzer's presentation to learn more about the impact of marketing resource management on tomorrow's enterprises.
Then, Roman Sonders, Global Head of Marketing & Communication at Café Royal, and Janna Oppelt, Brand & PR Manager at Café Royal, explained how a brand portal supports success as well as consistent and agile brand communication. Café Royal has implemented a brand portal through which relevant information can be communicated quickly and precisely to the target group. The brand portal also guarantees brand-compliant and consistent measures in all countries.
Café Royal's web-based brand portal enables a strong, uniform brand presence in all countries. It also provides measurable efficiency gains in marketing and communication.
Shankar Narayanan, Director of Digital Platforms at UBS, shared his experiences with the BrandMaker technology and how it makes marketing processes at UBS more efficient and compliant.
Finally, René Affolter, Director at gateB, delivered the last keynote speech: "Dos and don'ts in the selection, implementation, and management of marketing technologies."
Thoughts, practical applications, and tips for the acquisition and implementation of marketing technologies. (German only)
