The first step: Take a critical look at your entire content production and approval process. Maybe there is already a need for optimization during the conception and creation of content. Or distribution via the various channels requires more time than necessary. Don't be satisfied with cumbersome and time-consuming processes. By optimizing those processes, you can significantly simplify your daily work routine and invest more resources in your core business.
Another important measure that many companies miss: Content recycling, i.e., the reuse of already created content. The regular production of high-quality content is associated with a high expenditure of time and money. You don't have to generate new content again and again to reach your target groups. On the contrary: in many cases, existing content can simply be revised, which is particularly beneficial for companies in highly regulated markets. At this point, it pays off if the content has been properly stored and archived. Only then can it be easily retrieved at a later date for reuse.
Finally, you should critically review your current content management system. Is it still fulfilling its purpose or are you missing certain functions? Can you map the entire content management process in it? Modern content lifecycle solutions enable organizations to easily create, store, share, and reuse content. By moving to a centralized content platform, you can enjoy a number of benefits, including greater convenience and security in complying with regulations.