IKEA Family is IKEA’s attractive loyalty concept. In order to monitor and improve the effectiveness of the IKEA Family campaigns, gateB, together with the IKEA marketing performance team, created a comprehensive dashboard which takes into account the specific requirements of the different campaign types.
Measure and optimize campaign effectiveness
We very much appreciated the iterative approach of gateB. We would not want to miss the campaign dashboard created in this way in our everyday work.
Country Marketing Performance Leader at IKEA Group
IKEA Family offers its members various benefits, including special offers and promotions. They belong to those IKEA customers with whom the company communicates the most - analogue and digital through a variety of multi-phase campaigns.
gateB was asked to measure the effectiveness of these campaigns, define relevant KPIs and visualize them in a user-friendly dashboard. Today, the IKEA marketing performance team can more easily compare the effectiveness of the IKEA family campaigns, draw the right conclusions and incorporate results into the planning of follow-up campaigns in a timely manner.
Learn more about Data Visualization