Which touchpoints do your customers prefer? How strong is their commitment to your brand? How do they interact with your business? If you're still only segmenting by sociodemographic data, you're missing an opportunity. With gateB's latest tool, you can segment your customers not only by gender or age, but also by how they actually interact with your brand.
Easily understandable visualization
By analyzing the behavior and interaction data of your entire customer base, customer groups with similar characteristics emerge, visualized in easy-to-understand graphics. You can then quickly identify significant characteristics and define more relevant segments than ever before. What's more, the resulting segmentation will be applied to each individual customer profile and stored in the corresponding system (e.g. CRM, ERP) so that findings can be implemented wherever they are relevant.