Today's customers no longer simply want a product, but an experience. And their behavior is becoming increasingly complex due to the growing number of touchpoints and the shift to the digital world. With our customer journey mapping solution, companies can identify crucial moments of truth in a customer relationship through the data-based analysis of customer behavior. Then, with that information, they can define micro-journeys that are gradually merged into an overall experience that is continually optimized. As a result of the clear visualization, all journeys can then be automated and operationalized without great effort.
Factsheet: Customer Journey Mapping
Learn more about our Customer Journey Mapping and how to track actual customer behavior and manage critical customer interactions.