On September 23, people gathered virtually for the 20th annual Swiss CRM Forum. This year’s forum focused on marketing technology, so it was only fitting to invite Chief Marketing Technology’s Scott Brinker to deliver the keynote.
Brinker is well-known as a martech thought leader. It’s his marketing technology supergraphic that’s documented the astronomical rise in marketing technology solutions in the last decade.
At the Swiss CRM Forum, Brinker’s keynote focused on “The New Rules of Marketing Technology & Operations.”
As he pointed out during his talk, “We arguably spent the last decade on big data, collecting all this data. Now, we’re increasingly in a mode of: how do we harness that?” He argues that martech, when properly used, is the answer.
If you didn’t have a chance to join this year’s virtual event but want to learn more about these new rules, keep reading. We’ve outlined the key takeaways from Brinker’s keynote.
Here are his five new rules of martech.