This year, the Swiss CRM Forum took place for the 20th time. For the first time, the event was held online and in a shortened form, but it still offered the usual cutting-edge content. After a keynote by Scott Brinker of Chief Marketing Technologist, Robert Schumacher, Director at gateB, hosted a panel discussion about the tension between marketing and technology with experts from the field. Contribution by Charlotte Malz, BSI.
Sarah Kreis, Communication & Fundraising at Terre des Hommes Switzerland; Bettina Weber, Head of the Royal Club at Swiss Casinos; Tobias Mäder, Digital Transformation Leader at Swiss Re Corporate Solutions; and Nadim Diethelm, CX/CRM Expert at BSI, answered questions. Here are the most important takeaways from the panel discussion: