In the third and final live webinar in the series "Stop Thinking Channels, Start Thinking Journeys" from gateB and Thunderhead, we immersed ourselves in the banking and finance industry. Our guest Béatrice Sidler, Head of Multichannel Management at Zurich Cantonal Bank (ZCB), shared valuable experiences and strategies in dealing with digitalization in multichannel management. The focus of this session was less on the technology itself and more on the organization, processes, customers, and employees.
Here are the key takeaways from the webinar. Learn more about the changing customer relationship in banking as a result of digitalization — and which strategies organizations can use to keep banking relevant for their customers.