What were your most beautiful moments in the ten-year history of gateB?
The fact that we have succeeded in finding a successful business model for our vision and have seen gateB grow steadily over the past 10 years is more than just a beautiful moment.
Among the highlights are the foundation of gateB US in 2014 and gateB Singapore in 2019, as well as the continuous expansion of our competences and the establishment of new topics like Customer Intelligence & Marketing Analytics or Marketing Automation & Campaign Management. gateB owes the fact that we are now able to support national and international companies in tapping their digital potential to the very good cooperation among its broad-based team — from our data scientists to our software engineers to our consultants and implementation specialists. Of course, there are always nice moments for me when our customers can celebrate success thanks to our solutions.
gateB also advises customers in the USA and Singapore. Can we learn anything from the companies there?
Yes, two things come to mind. Openness to new ideas and speed when it comes to tackling something new. The degree of digitalization is increasing — and will continue to increase — massively across all industries. There will be a tipping point where simple, repetitive tasks are completely automated.
We must not oversleep digitalization in Switzerland or Europe. Our team at gateB would like to make our contribution in this area by supporting companies in the transformation of relevant business processes. That's why we always keep an eye out for new technologies and constantly enter into new partnerships with software manufacturers. Our goal is to always provide our customers with the latest and leading technologies.
Transforming Digital into Value is your claim. You are driving the transformation of business processes in various areas — from customer engagement to resource and content management to sales enablement. What is your favorite topic?
I can fall in love with all topics as long as they are related to numbers and efficiency and are clearly measurable. And I'm in good hands in these times of digitalization.
Where do you see gateB in 10 years?
We want to continue to grow. We’re opening a branch in New Delhi as early as 2020. We also want to open up Singapore, where we see great potential, as a market with even more focus.
As far as technologies are concerned, they will become increasingly integrated and comprehensive. You can already see, for example, that the boundaries between CRM and ERP are disappearing. Such "mergers" will also take place in other technologies, including the aforementioned integration of technologies with data analysis, which is becoming increasingly central for all areas of marketing.