The program is as follows:
08:00 a.m.: Arrival & Welcome Coffee
08:30 a.m.: Welcome & Keynote: Mirko Holzer, BrandMaker CEO, How will MRM development transform tomorrow’s marketing organizations?
According to marketers, the advantages of connecting teams, workflows, measurement, and assets come immediately. They are even more excited by what this interconnectivity makes possible in the near future and how it will transform marketing practices within their brands. In this session, Mirko Holzer, CEO of BrandMaker, will share four important capabilities that elevate the execution power of marketing teams and boost revenue growth.
- Agile workflows: Apply flexibility and speed while staying compliant with internal approval processes.
- Closed-loop optimizations: Linking planning to budget to content to results creates a 360 view of marketing ROI.
- AI-informed content and process: Artificial intelligence can be applied to marketing data to reduce workload and increase effectiveness.
- Low-code and no-code platform integrations: One connected MRM software platform increases data accuracy, reduces administrative burden, and boosts productivity.
09:10 a.m.: Case Study: Roman Sonders, Global Head of Marketing & Communication at Café Royal, Consistent and agile brand communication in a fast-growing company: How a brand portal supports success.
Café Royal, one of Switzerland's largest roasters and best known for its Nespresso®-compatible coffee capsules, is a fast-growing brand that is constantly expanding its product portfolio and opening up new markets. A particular challenge here is to ensure a CI- and CD-compliant, uniform brand presence and timely, strong local communication. To this end, Café Royal has implemented a brand portal on which relevant information can be communicated quickly and precisely to the target group and which guarantees brand-compliant and consistent measures in all countries.
09:30 a.m.: Coffee break
10:00 a.m.: Case Study: Shankar Narayanan, Digital Platforms, UBS, How UBS uses BrandMaker to drive efficiency and compliance in the content creation process with an integrated briefing, approval, and digital asset management solution.
10:20 a.m.: René Affolter, Director at gateB, Dos and don'ts in the selection and implementation of marketing technologies: How to choose the right technologies, what to consider, and what you can learn from other companies.
Today's communications and marketing departments are facing more demands than ever. Without the use of technology, it is impossible to meet the challenges of hyperpersonalization, real-time communications, and omnichannel marketing. To help organizations optimize their martech stack, Affolter will share thoughts, practical applications, and tips for the acquisition and implementation of marketing technologies.
10:40 a.m.: Wrap-up and Q&A