Historically, customers have been segmented by sociodemographics. While this was a helpful starting point, it only gives you a bird’s eye view of your customer base. It doesn’t tell you which customers are most loyal to your brand, how your customers use your product or engage with your marketing, or even where they are in their customer journey. Hypothesis- and sociodemographic-based marketing personas fall short.
Factsheet: Behavioral segmentation
Learn more on how behavior-based customer segmentation can help you better understand your customers, optimize your marketing, and drive sales.