Touchpoints are multiplying at an exponential rate. Today's customers decide whether they want to interact with companies via their mobile phone, desktop computer, or in a branch office. And particularly in the digital world, this happens around the clock. In other words, customer behavior has become more complex and diverse and can no longer be mapped in conventional life cycles. In addition, customer expectations have risen. Today, customers no longer simply demand a product, but also an experience. As a result, personalized communication and targeted individual interaction are indispensable.
Factsheet: Customer Journey Mapping
Learn more on how customer journey mapping can help you track actual customer behavior based on data, set up high-quality customer journeys, and manage critical customer interactions at the right moment.