A Journey Orchestration platform enables you to listen and capture interactions across all channels and sync messages and experiences. It integrates customer data from multiple sources much faster and more easily than with traditional methods. It forms target groups in real-time, then delivers messaging using the tools you already have in place (e.g. Salesforce Marketing Cloud, Adobe Campaign, Eloqua).
In short, the Thunderhead solution we offer integrates data from all touchpoints across all of your existing digital engagement platforms, giving your employees actionable intelligence and providing them with a clear next best action. And with its visualization of customer journeys and functionalities that help you derive true customer intention, it helps you deploy the most relevant marketing measures on your platforms.