gateB AG

April 25, 2018

gateB Business Breakfast

This year's theme: transforming digital into value. How to transform the potential of technology and data into faster, smarter, and better customer relationships.

On August 29, 2018, gateB invites marketing & communication professionals and digital & data specialists from various industries to an inspiring morning of keynotes, case studies, and discussions.

The program includes top speakers delving into exciting topics.

08.00 a.m.: 
Registration & Welcome Coffee

08.30 a.m.: 
Welcome by Bastian Schneider, Chief Strategist at Brand Leadership Circle. He is an expert in strategic brand management, advises blockchain startups in Crypto Valley and is the event’s moderator.

08.45 a.m.: 
Technology: the strongest driver of change today
Nicklas Bergman, one of the most renowned thought leaders on the future of technology, will talk about the intersection of technology, society and business. He will share insights on how to deal with new technologies from a business perspective.  

09.30 a.m.: 
How data-driven marketing and sales methods support companies in strengthening their customer relationships.
Jérôme Koller, Head of Data & Analytics at Mobiliar, explains how he is building data expertise, making profitable use of behavior-related customer data, and helping Switzerland's oldest private insurance company surmount the challenges they face in the digital age.

10.00 a.m.:
Coffee Break & Networking

10.30 a.m.: 
Content marketing in the digital environment: what is important and how new technologies can be used intelligently.
Andrea Bargetzi, digital expert and Head of Digital Marketing & Communications at Credit Suisse, will talk about how her team is meeting the challenges of content marketing, ultimately achieving consistent messaging across their various channels and touchpoints.

11.00 a.m.: 
Perfect customer experience with artificial intelligence.
Alexei Kounine, a leading artificial intelligence (AI) expert and current head of the AI Division at Selligent Marketing Cloud, will use concrete examples to explain the measurable successes that can be achieved through the use of machine learning, whether by creating intelligent websites, building sophisticated online shops or launching smart campaigns.

11.30 a.m.:
How to use the digital possibilities to make customer relations faster, smarter, and better.
Robert Schumacher, Director at gateB and leading pioneer in data-driven marketing, will give insights into how to use digital tools and data to transform business process and make customer relations faster, smarter and better.

11.45 a.m.: 
Creating value – today and tomorrow. 
The speakers and participants will have the opportunity to deepen their understanding by discussing the morning’s topics in a panel discussion.

12.30 p.m.:
Sandwich Lunch & Networking

Date: August 29, 2018
Place: Four Points by Sheraton Sihlcity Zurich

The Four Points by Sheraton Sihlcity, at Kalandergasse 1 in 8045 Zurich, can be easily reached by car or public transport. A sufficient number of chargeable parking spaces are available in the Sihlcity parking garage.

If you have any questions, please do not hesitate to contact Laura Straub at +41 41 748 44 27 or laura.straub@gateb.com.

Interested in attending our business breakfast?