March 16, 2017
gateB Marketing Performance Series No. 1 / 2017
Marketing mix optimization: how you can efficiently optimize your marketing mix across all channels
March 14, 2017, 8 a.m. – 1.30 p.m. at the Four Points by Sheraton, Sihlcity, Zurich
Following the great success of the last event, “Smart Data in Marketing,” Daniel Fischer, Head of Marketing Switzerland, UBS AG, Philipp Wetzel, Group Marketing Director at AMAG, and Guido Wietlisbach, founder and owner of DSM-IKAO Switzerland, gave a keynote address: “Data or Gut Feeling? How to efficiently optimize your marketing mix across all channels.”
The event brought more than 100 innovative marketing and communication managers to the Four Points Sheraton, where, in addition to the technical input, the network could also be maintained.
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