February 14, 2020
Aprimo and gateB Partner
Optimize Technology to Increase Marketing Productivity and Improve Customer Experiences
gateB now delivers Aprimo’s Marketing Resource Management software in the DACH region and beyond
Aprimo is a leading provider of technology solutions for content, operations, and performance. Their solution enables enterprises to orchestrate and streamline all the behind-the-scenes activity required to deliver exceptional customer experiences. Now, Aprimo and gateB are collaborating to help brands boost productivity and improve customer experiences.
Many marketing organizations often have to make do with very limited resources, which can cause costly problems like inconsistency of content in the market, duplication of content, lack of visibility into activity leading to suboptimal spending, and inefficient workflows that slow down time-to-market. By leveraging the digital transformation expertise of gateB and Aprimo’s technology, businesses can streamline their behind-the-scenes processes to make it easier and faster to create, collaborate, and deploy blended digital and offline experiences in market.
«We are excited to add Aprimo to our solution portfolio and look forward to helping our customers optimize their marketing, communications, and other business processes in collaboration with Aprimo.»
“We at gateB always strive to work with leading software vendors, and Aprimo is a leader for managing the productivity, workflow, and approval processes, as well as ROI and expense tracking, in large businesses and highly regulated industries,” said Uli Meier, Director at gateB. “We are excited to add Aprimo to our solution portfolio and look forward to helping our customers optimize their marketing, communications, and other business processes in collaboration with Aprimo.”
As part of the agreement, gateB becomes:
- A strategic Aprimo partner for its Digital Asset Management and Productivity Management software
- A preferred implementation and solution provider for companies with operations in the DACH region and around the world
“Our new partnership with gateB gives Aprimo an additional solution service partner in both the U.S. and German-speaking markets that will help guide digital transformation and marketing strategies for brands using the Aprimo platform,” said Michael Lummus, Vice President of Strategy at Aprimo. “With our integrated platform, users can manage activities and content throughout the entire buyer’s journey to ensure they’re doing all the right things internally to deliver the right content to the right person at the right time.”
Want to know more about our partnership with Aprimo?