October 29, 2018
gateB partners with Tableau
Leverage easy-to-understand visualized data to make better decisions, act confidently, and measure results
Thanks to the partnership with Tableau, gateB is expanding its expertise in the visualization and consolidation of data from a wide variety of sources.
Marketing analytics and business intelligence go hand-in-hand.
Tableau is the most powerful, secure, and flexible end-to-end analysis platform for business intelligence. Their visualization software allows data from different sources to be combined, quickly and securely formatted, and prepared for analysis. On this user-friendly platform, data can be linked via drag and drop, compiled in dashboards, or integrated into a data warehouse.
gateB is one of the leading marketing analytics companies in Switzerland. The partnership with Tableau is an ideal complement to their existing offering. "Without clear preparation and visualization, the best data analysis is of no use. Only when the results are presented in an understandable and descriptive way, so that the viewer immediately grasps what is essential, will data really become fruitful," Robert Schumacher, Director at gateB, explains.
Deep analysis and the simplification of complex questions.
With Tableau's powerful analytics capabilities, every employee can get meaningful answers to deep, complex questions. What's more, they can securely share them with selected members or their entire organization through interactive dashboards. In a protected environment and on the device of their choice – from mobile to desktop – everyone can then make their own evaluations and examine the results.
«Today, data forms the basis of most decisions, be they strategic, content-related, or production-related. Tableau transforms the huge amount of data from different sources into easily understandable results and actionable insights.»
Henrik Jorgensen, Country Manager DACH at Tableau, says, "With gateB, we have gained a partner with extensive knowledge in data science and marketing analytics who has been established on the Swiss market for years. With this new partnership, we are not only expanding our presence in the Swiss market, but are also working with a reliable partner with a great deal of know-how who can help our customers make the most of their data."
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