gateB AG

gateB partners with Talkwalker

October 1, 2018

gateB and Talkwalker deliver social listening and analytics for unbeatable brand communication and smarter customer relationships

By partnering with Talkwalker, gateB is expanding its offering in the field of intelligent customer engagement. With Talkwalker's premier social listening and analytics platform and the expert knowledge of gateB, companies can make their communications measurably more successful, their customer relationships faster and smarter, and their brands stronger.

With this partnership, gateB complements their proven strengths in data-driven marketing and, more specifically, in social listening. Talkwalker provides gateB with a powerful tool for observing, analyzing, and visualizing worldwide discussions about brands, products, campaigns, and topics. Talkwalker sets new standards in this area by monitoring all channels, including the internet, social media, blogs, forums, print media, and even radio and TV stations. About 500 million posts are processed daily on 150 million networks and websites – and all that in 187 languages. With Talkwalker, the results are analyzed in real-time so that customer opinions, trends, or warning signals can be recognized early, the right influencers can be found, competitors can be screened, and campaigns can be led to success on a data-driven basis. These diverse and deep analytics can be easily combined with a company’s own data or other indicators to find correlations and to be at the right touchpoint at the right moment.

In combination with the marketing and data expertise of gateB, the insights gained with Talkwalker are followed by concrete, actionable next steps for effective brand communication.

«Relevant content at the right time via the desired channel: This is the core of today's marketing. And this is exactly where the partnership with Talkwalker comes in: with the possibility to be relevant, to recognize trends and topics, and even to anticipate them, to understand what moves the customers and what is currently being talked about.»

— Robert Schumacher, gateB

Talkwalker is in the lead

Talkwalker is one of the top five online reputation management tools, building on its deep expertise in big data crawling and analytics. Talkwalker was named Strong Performer in the Forrester WaveTM: Social Listening Platforms, Q3 in 2018. It was also awarded MarTech's Best Use of AI by MarTech Breakthrough, an independent organization that honors the best companies, technologies, and products in the global marketing technology industry.

Jerry Felten, Senior Partner Manager at Talkwalker commented on the new partnership with gateB. "gateB is a leader in Switzerland when it comes to using intelligent software solutions in data-driven marketing – and, in particular, in customer intelligence. With many years of experience, their integrated approach combines operations and analytics. gateB is an ideal strategic partner for us to tap the Swiss market even better.”

Talkwalker offers the following functions:

  • Reputation protection: Get instant alerts for all mentions, including potential risk alerts.
  • Opinion and market leadership: By identifying future trends, targeted campaigns can be launched at an early stage in order to position your company as an opinion leader. Developing and marketing soughtafter products and services gives you a decisive competitive advantage.
  • Enhanced customer segmentation: Customer intelligence is measured using artificial intelligence (AI), which continually improves the segmentation of your audiences.
  • Intelligent customer interaction: Through push messages and more, Talkwalker makes it possible to react in real time and on the right channel.
  • Social media campaign measurement and comparison: Measure the way your social media compaigns impact sentiment and brand value using proven KPI models – and compare those results with your competitors.
  • Ease of use: Together with gateB, Talkwalker delivers clear visualizations and automated, detailed reports.

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