gateB AG

gateB at the Relevance Afternoon of Calydo

April 18, 2018

What Is Smart Campaigning?

At the 2nd Relevance Afternoon Workshop of Calydo we dealt with perspectives of smart campaigning together with our customers.

In the focused learning workshop we showed participants from different industries – from publishing to the financial industry – how to deal with data-based selected target groups, test designs, measurability and other methods of smart campaign management.

During three entertaining hours, special, concrete case quick wins were worked out for daily business and experiences were exchanged during the subsequent aperitif. Find out here how gateB can implement successful projects in the field of smart campaigning.


Do you want to know more? We would like to talk to you.