February 21, 2018
gateB and Selligent Marketing Cloud announce a strategic partnership
Collaboration between gateB and Selligent Marketing Cloud
The specialist in B2C marketing automation and gateB enter into a partnership. We have teamed up to to help companies deliver personalized data-driven content
in the moment and across all channels.
gateB complements its proven strengths in data-driven relationship marketing and multichannel content management with this partnership. "Many customers are not exploiting the potential of their data quite yet, and are struggling with the challenge of merging the data into a holistic customer profile in order to generate tangible added value at the many touch points. With the Selligent Marketing Cloud, we can help customers intelligently use their data and analytic insights whether on their website, mobile apps, email or social media campaigns," says Marco Wyler, Director of Marketing Operations at gateB.
Selligent Marketing Cloud sets new standards in B2C marketing automation: the software solution is characterized by a flexible data architecture, artificial intelligence (AI) and a customer data platform (CDP); it covers all channels in the modern communications mix and has an accessible operating model, even for medium-sized companies. "With Selligent, we have the ideal partner to further strengthen the discipline of relationship marketing globally," adds Wyler.
Jürgen Neubauer, Selligent Country Manager DACH, commented on the partnership with gateB: "gateB is an established company when it comes to data-driven and automated marketing. With its long-term experience on the customer side, its integrated approach and its network, gateB is a strategically important partner for us."
Together, we now hope to prepare companies' customer dialogue for the challenges of the present and the future. The use of technology and data analysis is essential to communicate with customers individually and accompany them throughout their entire customer life cycle.
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