gateB AG

3 Top Trends in Marketing in 2018

March 15, 2017

3 Marketing Trends to Act on in 2018

Three top trends must be considered in 2018 for successful marketing. It is a matter of getting to know (potential) customers even better thanks to data in order to provide them with high-quality content and address them personally.

1. Big Data Intelligence
Customer and sensor-generated data volumes are growing exponentially. Do you know what's behind your data? Are your data usable in day-to-day business?

Choose a Customer Insight Snapshot: get first insight into the structure and behavior of your customers in order to segment them on the basis of facts and interact with them in a targeted way.

2. Content Marketing
No longer content is king, but quality content is king. Many companies are active on content marketing. The attention of the consumer must be won with quality.

We support you in order for you to focus on content creation and show you how to efficiently manage the distribution of your content across all channels with our Content Hub.

3. Personalization
Today's customers require special treatment by sellers. They want offers and information tailored to their needs – on all channels.

We would be happy to show you how you can make your customer relations more personal, faster, and better. Learn more about our Engagement Hub.

Would you like to learn more?