gateB AG

White paper: Why is a content hub needed?

May 1, 2017

Why successful multichannel marketing requires a content hub

Today’s customers expect consistent interaction with brands across multiple channels in real time, and they want fast and personal responses to their concerns. A multichannel strategy is vital for companies in our digital world. Yet, it’s not only a matter of meeting these customer requirements. You also need to effectively control the production and use of content across different channels, as well as workflows and processes.

Two reasons make a content hub a must-have for a successful multichannel strategy:

  • Access to available knowledge: a content hub provides enterprisewide access to real-time data through integration with a wide range of systems (from web analytics to CRM platforms to social dashboards). This solution is essential for creating smarter customer journeys, enabling highly relevant and personalized communication, and ultimately measuring the effectiveness of all activities.
  • Intelligent production: a content hub is the central repository for all brand assets, information, and tools. It also makes them accessible for all digital and analog output channels. This enables marketers to streamline workflows. A content hub simplifies the management of multiple stakeholder approvals and feedback and the ability to locate resources and assets quickly. It reduces work redundancy, making it easier to recycle content for multichannel use and delivering significant time and cost savings.

The introduction of a content hub enables marketing departments to do the following:

  1. Pool assets
  2. Design dynamically
  3. Live “customer-first” thinking
  4. Remove obstacles
  5. Enable efficiencies
White Paper


Read our latest white paper to find out how a content hub can help you pursue a successful multichannel strategy.

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