gateB AG

White paper: what is essential for marketing in a digital world?

August 30, 2016

The 5 most important requirements for marketing in a digital world

In the aftermath of the hype surrounding big data, innovative marketing managers are beginning to realize that it doesn't matter whether we’re talking about big, small, large, tiny. or smart data. What’s crucial is that marketing effectiveness can be increased with the help of data and that completely new business models and value chains can be defined on its basis.

White Paper


Download the white paper by Robert Schumacher, Director at gateB, to find out what’s essential for successful marketing in the digital age.

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