Brand management and marketing operations teams in large companies face a significant challenge: they must get every sales and marketing employee along with everyone else involved, from agencies to partners, to use the correct, CI-compliant marketing materials at all times. Further complicating matters, these teams are often spread across the globe, using different file management systems and other regional tools, or have their own methods of storing and reusing assets and content.
There is a solution to this challenge. Marketing teams can implement a marketing portal and tailor it to their needs to achieve the following:
Ensure brand consistency
Make assets accessible
Tame the content flood
Facilitate regional adaptation
Simplify multichannel publishing
Accelerate marketing processes
Download our latest white paper to learn how you can increase the impact of your marketing efforts through a marketing portal.
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