AMAG is the largest automobile company in Switzerland. They are a comprehensive, nationwide mobility provider. As market leader, AMAG is aware that the digital age necessitates change, which brings challenges. They chose to approach that change through structured planning and implementation. AMAG contacted gateB based on their digital and analytical expertise to come alongside them during this process.
gateB started with the comprehensive identification and systematization of requirements and pain points from employees, customers, and the market. They gathered this data through extensive, closely-monitored online questionnaires, workshops, and interviews. The findings were visualized to form the basis for the AMAG digital transformation strategy. At one glance, it became clear where the strengths and optimization potential lay with regard to customer experience, data-driven decisions, processes, organization, offers, and online activity. With this comprehensive overview, pain points could be alleviated as AMAG capitalized on the added value potential of data-driven business.