APG|SGA is the leading “out-of-home media” advertising company in Switzerland, specializing in digital and analog out-of-home ad solutions. APG|SGA’s clientele consists of direct customers and advertising and media agencies. gateB is supporting APG|SGA in utilizing existing booking data for its daily operations. Using predictive models, they can gain insights that help the sales team to contact the right customers at the right time through the appropriate channel and in the proper context. Besides the increased accuracy of sales targeting, the close cooperation between APG|SGA and gateB during this pilot project will allow them to identify and develop further use cases and evaluate their benefits.
Data driven sales support at APG|SGA
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