The Basellandschaftliche Kantonalbank (BLKB) is the largest bank in the area of Basel and one of the leading banks in northwest Switzerland. The BLKB is talked about time and again due to its innovations, including a crowdfunding platform. Even as they innovate, banks – just like the BLKB – are currently under great pressure to revise their cost structures and business models. gateB is supporting the BLKB in identifying their customer-specific consulting needs as determined by means of data analysis. Data-based models help their consultants to better understand their customers’ wants and needs so they can have a more meaningful, efficient discussion with them. This results in a win-win situation where the customer feels he or she has been addressed with greater relevance and the bank can improve its efficiency.
Basellandschaftliche Kantonalbank commits to analytics for customer consulting
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