The Connect Hearing Group, the service network of Sonova AG, was looking to improve the transparency of its marketing. As the leading Swiss provider of marketing resource management (MRM) tools, GateB was hired to implement Brandmaker’s Marketing Planner. With the Marketing Planner, Connect Hearing’s marketers have access to all financial and task planning anytime and anywhere. They find the clarity and usability of the system hugely beneficial– all measures and activities are presented on timelines, the level of detail can be changed quickly, and employees can switch between calendar and budget view with one click.
The BrandMaker Marketing Planner has made The Connect Hearing Group’s marketing for brands like Fiebing and Vitakustik much more efficient, substantially increasing the Group’s competition and growth.