gateB AG

gateB creates a state-of-the-art e-commerce platform for GB Druck

THE CHALLENGE
GB Druck is a second-generation, family-owned company active in the printing, copying, and processing of a wide variety of materials (from paper to textiles) and advertising media. The company has responded successfully to the challenges of the digital age and is accordingly diversified, from paper processing and finishing to 3D printing. In order to remain close to the customer and be able to address them at all possible touchpoints, GB Druck requires a professional web presence with user-friendly, largely automated sales processing functionality and the best possible search engine placements.

THE SOLUTION
In order to give GB Druck an up-to-date, visually appealing web presence with intuitive user guidance and a sophisticated e-commerce platform, gateB turned to the open source solution Magento. Its extreme flexibility allows tailor-made solutions with functionalities that can be extended at will. The result is a website including e-commerce that presents GB Druck’s wide range of products and services in an understandable order. The site makes shopping by means of an online shopping cart very easy and clear and automates the sales processing to a large extent.

Thanks to the "intelligent" interactive website, GB Druck is able to address customers at all touchpoints automatically and individually. The website is responsive, adapting itself automatically to the respective output device, delivering the user with an experience that is visually appealing and intuitive. It also makes it simple to register for the newsletter.

Additionally, gateB has implemented all search engine optimizations to ensure a strong presence on the internet and high ranking on search engines. gateB set up Google AdWords campaigns to ensure that every dollar spent generates the greatest possible benefit.

THE BENEFITS

  • Up-to-date, visually appealing web presence
  • Intuitive user guidance
  • Automated customer contact at all touchpoints
  • Site responsiveness, i.e. optimization for all devices (smartphone, tablet, desktop)
  • State-of-the-art e-commerce functionality
  • Automated sales processing
  • Search engine optimization (SEO)

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