The Oerlikon Group, one of the world's leading high-tech industrial groups, has implemented a global brand portal based on BrandMaker. The system is centrally managed and administered by the Brand & Marketing Team and contains all marketing information and materials. The portal also contains all templates related to communication, which can easily be adapted to local needs, filled with current content and published. It also has a best practice section and an interactive training area that helps users find their way around and use the key functions.
Read the full story here on how Oerlikon strengthened its communication with a single point of contact for all marketing and communication needs and unified its brand image while at the same time achieving efficiency gains at all levels.