gateB AG

Rega chooses gateB for its digital asset management

Due to the quantity (a lot!) and type (pictures and videos) of content, Rega was having trouble managing its communication and advertising assets. To bring structure to its collateral management and make assets more accessible, Rega chose gateB’s digital asset management solution. Using BrandMaker’s Media Pool, gateB’s experts implemented a central and easy-to-use system for all of Rega’s media assets. This new system made it easy to search with keywords and tags that are directly integrated into the Rega website, where respective employees and partners can access assets. Thanks to this central administration and its global accessibility, Rega’s marketing has become more flexible and efficient.

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