Starwood Hotels & Resorts was looking for a solution to give each individual hotel property the power to customize branded sales and marketing materials for their local needs. The goal was to increase efficiency in implementing global campaigns for the local market. Each location’s campaigns needed to be flexible enough to be locally relevant while maintaining brand standards and consistency. Starwood was looking for an easy to use, accessible-anywhere cloud solution. gateB helped Starwood implement a local area marketing solution including a content and digital asset management and publishing system. gateB custom-built the Starwood “Starworks” portal to provide each location with a large variety of the latest marketing collaterals and automatically deliver the most recent brand and property photography. The end user at each individual property can focus on creating the local content; everything they need is readily available in the portal.
A local area marketing solution for Starwood
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