ZEISS is one of the world's leading technology companies in the optical and optoelectronic industries. Across its four divisions — Industrial Quality & Research, Medical Technology, Consumer Markets, and Semiconductor Manufacturing Technology — the ZEISS Group most recently generated annual sales of over 6.4 billion euros (as of 30 September 2018).
As a global and widely diversified company, however, ZEISS was faced with the challenge of having different brand content spread across different platforms.
There was a lack of transparency about the existing assets and compliance with guidelines was also difficult, which made it challenging to maintain a consistent brand presence.
With a digital and user-friendly brand portal as the single access point, all brand content is now bundled centrally in one place and can be accessed anywhere at any time. Great importance was also attached to the internal brand experience and simple, intuitive operation of the portal.