gateB AG

gateB is a SAS Customer Intelligence Specialist

Use customer intelligence to improve customer understanding, retention, and experiences

Using data analysis and predictive analytics, you can get a 360-degree view of your customer and his or her behavior – without having to call in statisticians. With solutions from SAS 360 and gateB, you can address customers contextually on inbound and outbound channels and generate relevant customer experiences.

Create customer journeys – from the customer's point of view – and offer them sustainable experiences by overcoming the traditional customer lifecycle and replacing it with data-informed customer journey mapping.

Automate your customer dialogue across all touchpoints to deliver a personalized, consistent, real-time customer experience based on behavioral data. Take your campaigns to the next level.

The Customer Insight Snapshot gives your marketing and management quick, early insights into the structure and behavior of your customers. It can serve as the basis for fact-based decisions regarding customer segmentation and the design of personalized customer interactions.



Read our guide to learn how to create the perfect customer experience by replacing the traditional customer lifecycle with customer journey mapping.

About SAS 360

SAS 360 has very broad application possibilities and in-depth solution and analysis approaches. It can be easily integrated into existing content management systems and linked to "on-premise" analytics solutions. SAS 360 is divided into three application areas: Plan, Discover, and Engage.

  • With SAS 360 Plan, all marketing strategies can be coordinated, enabling teams to act quickly and precisely. Planning, workflows, and resource management are automated and streamlined. This makes collaboration more efficient. It also enables the optimization of marketing investments so their return can be increased.
  • SAS 360 Discover dynamically records the interactions of all customers. It generates usable customer knowledge from this data, combines it with other findings, and thus enables the much more precise modeling of individual customers. This makes marketing more targeted, more individual, and ultimately more effective.
  • With SAS 360 Engage, the knowledge gained – both from SAS Discover and from other sources – can be utilized to make individual offers to customers at the appropriate time on a wide variety of digital channels.

Do you want to learn more about customer intelligence?