gateB AG

gateB is SAS Customer Intelligence Specialist

Better understand and retain customers, and provide them with experiences with customer intelligence

On the basis of data analysis and predictive analytics, a 360-degree view of the customer and his behavior is obtained – without having to call in statisticians. With solutions from SAS 360 and gateB, customers can be addressed contextually via inbound and outbound channels, and relevant customer experiences can be generated.

Create customer journeys from the customer's point of view and offer them sustainable experiences by overcoming the traditional customer lifecycle and replacing it with a customer journey mapping.

Automate your customer dialogue across all touchpoints to deliver a personalized and consistent, real-time customer experience based on behavioral data. Take your campaigns to the next level.

The Customer Insight Snapshot gives your marketing and management a quick first insight into the structure and behavior of your customers and is therefore the basis for fact-based decisions regarding customer segmentation and the design of personalized customer interactions.



Read our guide to learn how to create the perfect customer experience by overcoming the traditional customer lifecycle and replacing it with a customer journey mapping.

About SAS 360

SAS 360 has very broad application possibilities as well as in-depth solution and analysis approaches. It can also be easily integrated into existing content management systems and linked to "on-premise" analytics solutions. SAS 360 is divided into three application areas: Plan, Discover, Engage.

  • With SAS 360 Plan, all marketing strategies can be coordinated, enabling teams to act quickly and precisely. Planning, workflows, and resource management are automated and streamlined. This makes collaboration more efficient. It also enables the optimization of marketing investments so their return can be increased.
  • SAS 360 Discover dynamically records the interactions of all customers. It generates usable customer knowledge from this data, combines it with other findings, and thus enables the much more precise modeling of individual customers. This makes marketing more targeted, more individual, and ultimately more effective.
  • With SAS 360 Engage, the knowledge gained – from SAS Discover, as well as from other sources – can be utilized in such a way that individual offers are made to customers at the appropriate time on a wide variety of digital channels.

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