In Lifecycle Management, it is regarded as imperative to always communicate relevantly and stage appropriately. As a result, a sophisticated interaction concept starts with assigning contacts to the right stage and the respective segment. Then, ideally, measures with relevant contents are taken. The result is consistent, optimally timed communication of high relevance.
Read our guide to learn how to create the perfect customer experience by overcoming the traditional customer lifecycle and replacing it with a customer journey mapping.