Email campaigns are still one of the most successful channels in terms of marketing performance. But when it comes to creating a strong campaign and getting it to the right list of recipients, legal, conceptual, and technical issues need to be considered. It's not just about getting into the inbox. It's about getting the recipients to embark on a successful journey inspired by relevant messages. A holistic view including cross-channel behavior data helps you create relevant content and deliver it at the right time.
Do you want to know more?