Customer Segmentation enables you to tailor marketing activities and campaigns to relevant customer segments. The objective is to primarily address individuals and client clusters, which are receptive for a particular message at a certain time and on specific channels. This approach not only leads to higher response rates, but also to increases in Marketing Return on Investment (MROI), revenue, and customer engagement. In addition to 1-to-1 communications, intuitively described and relatively stable customer segments are a valid foundation for personalized and profitable activities - in product development, marketing, distribution, and sales.
Customer Segmentation and Profiling
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