With a marketing mix optimization that uses the help of an MROI analysis, you can more efficiently allocate budgets for customer-related marketing measures. While considering the available resources and factors of profitability, you can optimize your campaign plans. You can even calculate the impact of each customer touch point. Typical problems, like addressing customers too little or too much, can be prevented as can budget overruns. You can even combine conditions like budget limits, canal capacities, and contact rules to form your objectives, e.g. minimal returns or revenue thresholds.
Marketing Return on Investment Analysis
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