By analyzing the behavior of customer segments, you can infer the next best step in a customer relationship, which offer is most promising, and more. This knowledge results in higher customer retention and revenues. With exact knowledge of which products have been purchased together or consecutively, you can target offers to specified groups by brand, product, or communication managers. During a call with a customer, for example, you can provide the most promising product from the next best activity concept. Offering the products a customer needs or wants before he or she even asks strengthens brand loyalty – and often increases his or her spending.
Next Best Activity, Cross-Selling and Up-Selling
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