gateB AG

Response Optimization

By optimizing the response rate of marketing actions, relevant customer segments can be targeted and addressed more effectively. If 100,000 people are contacted, increasing the response rate from just 2% to 3% results in 1,000 additional transactions. Purchase stimulation, reactivation, and customer acquisition require fewer efforts, and, based on the marginal utility of each, resources can be distributed to channels, products, and regions.

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