Social Media Analytics (SMA) examines user-generated content and information from relevant digital media, web portals, and social networks. It extracts key insights about customers, thought leaders, potential problems, or hot topics from online conversations. Using these insights, marketing managers can detect critical issues early, identify the most relevant influencers and brand ambassadors, and actively shape opinion-forming processes. We apply the full stack of data analytics, machine learning, and text mining.
Social Media Analytics
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