New, more effective marketing methods are gaining ground, thanks to the rapid progress of digitization. Compared to conventional marketing tools, though, data-driven marketing is still seen as a new discipline whose success within businesses must be proved. In the budget, the new methods often compete with other well-known instruments. This is true even though it's now possible to measure and demonstrate the success of a data-based marketing campaign.
Using a campaign you've already planned, our Analytical Proof of Value is a standardized and proven quantitative analysis approach that confirms the effectiveness and added value of data-based methods. Even during the pilot project, the investment required will often be offset by the additional sales generated or the savings achieved.